Digital Public Relations (PR) isn’t just about press releases anymore—it’s about creating real online buzz that improves your online presence, builds authority, and brings people to your website in the UK. At Arbsan Tech, we help UK businesses use digital public relations (PR) to grow their visibility, rankings, and reputation.
What Is Digital PR?
Let’s keep it simple. Digital PR is public relations for the digital world. Instead of focusing on newspapers or radio, it’s about getting your brand mentioned on blogs, online magazines, news websites, and even by influencers.
You’re not just promoting a product—you are telling a story that people care about. Then we pitch that story to the right people. If it gets picked up, your brand gets featured—and often with a valuable backlink to your website.
Why Digital PR Matters Right Now
In today’s SEO landscape, it’s not enough to just have good content or the right keywords. Google wants to see that your brand is trusted and talked about. Digital PR helps you get that attention.
Here’s why it works:
You earn backlinks from websites that Google already trusts
Your brand shows up in more places, more often
It improves your SEO performance
It builds brand credibility with your audience.
How We Do Digital PR at Arbsan Tech
We don’t spam journalists with boring stories. We help you create stories worth sharing, then send those stories to the right media outlets. Here’s how our process works:
- We choose what to promote: this could be a blog, a study, a product launch, or something newsworthy.
- We build a media list: we find journalists, bloggers, and websites that are a good match.
- We write custom pitches: each outreach email is tailored for the recipient.
- We send and follow up: consistent outreach improves response rates.
- We track the results: we monitor backlinks, traffic, and placements.
Digital PR Campaign Types We Offer
| Campaign Type | What It’s About |
| Product Launch PR | Get your new product covered in media or gift guides |
| Data-Driven PR | Share interesting stats or studies with journalists |
| Thought Leadership | Get quoted as an expert in your field |
| Local PR | Focus on online news and blogs in your specific UK region |
| Reactive PR | Jump on trending topics with relevant insights or commentary |
Who Can Benefit from Digital PR?
Digital PR is useful for any business that wants to grow online, but it’s especially helpful for:
| E-commerce businesses | Get products featured in online guides and articles |
| Startups | Build credibility fast |
| Local businesses | Improve visibility in your town or city |
| Tech companies | Promote app launches or innovations |
| B2B brands | Establish authority with industry publications |
How Digital PR Helps SEO
This is one of the biggest benefits. Digital PR directly helps your SEO in ways that traditional marketing can’t.
- High-quality backlinks from authority sites improve rankings
- Brand mentions (even without a link) build trust and visibility
- Increased traffic from real people clicking the coverage
- Improved authority that lasts longer than paid ads
Tools We Use to Make It Work
We rely on professional tools to plan, track, and measure our campaigns:
- BuzzStream: Manages outreach and journalist relationships
- Ahrefs and Semrush: Track backlinks and SEO results
- HARO: Connects us with journalists looking for expert quotes
- Google Alerts: Monitors new brand mentions
Digital PR vs Traditional PR
| Feature | Traditional PR | Digital PR |
|---|
| Coverage | Print media, radio, and offline channels | Online blogs, news sites, social |
| Backlinks | Rare | Common and valuable for SEO |
| Measurability | Difficult | Fully trackable through tools |
| Cost | Expensive retainers | More scalable and performance-based |
| SEO Benefit | Minimal | High impact on search performance |
What Does Digital PR Cost in the UK?
Digital PR services in the UK usually start at around £800 per month and can go up based on the campaign’s scope and media targets. But we offer flexible pricing for small businesses, startups, and growing brands.
Why Arbsan Tech is the Right Choice for Digital PR
At Arbsan Tech, we go beyond just outreach—we focus on creating stories that connect. We’re based in the UK, understand the local market, and combine SEO, media outreach, and digital strategy to get your brand noticed.
Whether you’re a startup, a small business, or an established brand, our digital PR services help you gain visibility, trust, and better rankings.
FAQs About Digital PR
How long does it take to see results?
You might see media coverage or backlinks within a few weeks. SEO results can take 6 to 12 weeks, depending on your industry and competition.
Can digital PR help with local SEO?
Absolutely. If your business is featured on UK regional blogs or news websites, it boosts your local visibility and trust.
Is digital PR the same as link building?
Not exactly. Link building is about getting links. Digital PR is about building authority, earning trust, and improving your overall brand visibility, with links as a bonus.